Privacy policy

This privacy policy applies only to this website (the "Site"). Your use of our site means that you accept, and agree to abide by, all the policies in this Privacy Policy, which supplement our Terms of Use and Acceptable Use Policy.

Collection Of Personal Information

We collect personal information from you (such as name, address, telephone number, email address etc) when you complete registration or enquiry forms, submit comments to the Site, participate in message boards, blogs and other such user generated content facilities or send emails to us. Please do not submit your personal information to us if you do not wish us to collect it.

Collection Of Other Information/Cookies

In addition to personal information, we may collect information about you automatically when you visit the Site. The collection of information may involve the use of cookies and web beacons. A web beacon is a small graphic image placed on a web page that is designed to allow us to monitor traffic on the Site. A cookie is a small text file that is placed on your computer's hard drive by your web browser when you first visit the Site. The cookie allows us to identify your computer and find out details about your last visit. Most Internet browsers accept cookies automatically, but usually you can alter the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. If you choose not to receive our cookies, we cannot guarantee that your experience with the Site will be as quick or responsive as if you do receive cookies.

The information collected by cookies and web beacons is not personally identifiable, it includes general information about your computer settings, your connection to the Internet e.g. operating system and platform, IP address, your browsing patterns and timings of browsing on the Site and geographical location.

Use Of Your Information

By using this Site, you agree that we may collect, hold, process and use your information (including personal information) for the purpose of providing you with the Site services and developing our business which shall include (without limitation):

• Verifying your identity (for example when you return to the Site)
• Personalising your visits to the Site and developing the design and style of the Site to improve the services provided to you
• Informing you about the latest changes to the Site, or products, services or promotional offers that you might find interesting
• Dealing with, and responding to you about, a comment you have submitted for or on our message boards, blogs and other such user generated content facilities
• Enabling you to share our content with others e.g. using our Email a friend and Share this article facilities
• Communicating (and personalising such communication) with you
• Informing you if you have been successful in any Site competitions or promotions
• Compiling customer reviews
• Conducting market research
• Carrying out statistical, technical and logistical analysis
  

Sharing Your Personal Information

Subject to obtaining your consent, we may also supply personal information about you to third parties.
We reserve the right to disclose your personal information to comply with applicable laws (such as the Data Protection Act 1998) and government or regulatory bodies' lawful requests for information.

Message boards, blogs and other public forums

The Site makes message boards, blogs and other such user generated content facilities available to users of the Site and registered users can provide content for and participate in these facilities. Any information that is disclosed in these areas of our Site becomes public information and you should always be careful when deciding to disclose your personal information.

Email a friend and Share this article facilities

When you use these facilities and provide us with personal data (e.g. the name and email address) of a third party, please ensure that you have their consent before giving us their details.

Safeguards And Security

No data transmission over the internet can be entirely secure, so we do not guarantee the security of your personal information and/or use of the Site. However, we use reasonable endeavours to protect the security of your personal information from unauthorised access or use by using encryption technology. In addition to these safeguards, your personal information is protected in the UK by the Data Protection Act 1998. This provides that the information which we hold about you should be processed fairly and lawfully, should be accurate, relevant and not excessive, not be retained for longer than is necessary and, if applicable, be kept up to date. For more information on the Data Protection Act 1998 and your related rights please see www.ico.gov.uk

Accessing Your Personal Information

If you wish to review or receive copies of the personal information we hold about you, or have any other queries please write to us (including full details of your request) at:

Legal Department
Entropic Intelligence Limited
51 Sandhurst Road   
Kingsbury
London NW9 9LP

We may charge a small administration fee (not exceeding the maximum permitted by law) in relation to fulfilling a request for access to personal information.